No.10 shirt, WhatsApp and ad campaigns - Why Xavi Simons picked Leipzig over Bayern

The transfer saga is now officially over. After many twists and turns, Xavi Simons has rejected Bayern Munich and will remain at RB Leipzig for one more year. But how did Leipzig win the race?

The transfer saga is now officially over. After many twists and turns, Xavi Simons has rejected Bayern Munich and will remain at RB Leipzig for one more year—at least—on loan. This is a significant coup for Leipzig and the Bundesliga.

“I got everything I wanted from my move to Leipzig,” Simons said. “I joined a great team and felt everyone’s trust and belief in me. I was able to develop as both a player and a person—RB Leipzig is the perfect place for you to do that. On top of that, the club really values me and made it clear over the last few months that they would like to sign me. They highlighted a clear and concise plan for me for the coming season.”

Since Paris Saint-Germain lost Kylian Mbappé to Real Madrid this summer, it is somewhat surprising that they allowed their most talented player to leave the club on loan once again. At first glance, it might appear that a loan deal was preferable for the Ligue 1 giant as it might open the door for a return next summer.

Even that isn’t a given, as Leipzig remains hopeful that Simons might have a more long-term future at the club. Those hopes are nurtured by the fact that Simons always seemed to prefer Leipzig over Bayern and PSG this summer.

Despite the successful conclusions, the Red Bulls did have to go the extra mile to wrap up this deal. In fact, the club pulled out all the stops to convince the 21-year-old to stay, including at the Euros.